Learn How to Easily Design a Professional Logo

Logo design is one of the most important aspects of a brand. It is the first thing that people see and it can make or break a business. A high-quality logo can give customers a sense of trust and confidence in a company. In this article, we will discuss the importance of vector logo design and the benefits of having a vector logo. We will also show you how to start designing your own logo!

Logo Design Benefits

Logo design is important for several reasons. First, it can help customers to remember your brand. A well-designed logo will be unique and recognizable, making it easier for people to recall your brand when they need it. Second, a logo can communicate what your brand is about. A good logo will be simple and easy to understand, conveying the message of your brand quickly and effectively. Finally, a logo can help to build trust with customers. A high-quality logo shows that you are professional and care about the quality of your product or service.

Vector Logo Benefits

There are many benefits to having a vector logo. Vector logos are scalable, meaning they can be resized without losing any quality. This is important because you want your logo to look good on any size or type of product. Vector logos are also easy to edit, so you can make changes to your logo as your brand evolves. Finally, vector logos can be printed at any resolution, making them perfect for both digital and print use.

Now that we’ve covered the importance of logo design and the benefits of having a vector logo, let’s talk about how to start designing your own logo!

Choosing the right software

First you’ll need to choose the right software to get the job done. There are many software applications available for vector design, the most popular being Adobe Illustrator, Inkscape, Affinity Designer, Vectornator, and Corel Draw. These are all great high-end software applications that are meant to run on a desktop computer in order to be able handle massive amounts of work load that go far beyond what is necessary for logo design.

So for this tutorial we’ll be using none of those, instead, we’ll be using Vector Ink. Vector Ink is a minimal browser based SVG editor created primarily for logo design by a logo designer. Unlike other browser based SVG editors, Vector Ink includes some of the high-end tools that made the desktop applications previously mentioned so popular. Vector Ink was developed with logo design specific tools that are used by logo designers around the world, with a user interface easy enough for anyone to pick up and use. The software applications previously mentioned require expert knowledge of vector design and come with an overwhelming amount of tools and options. Vector Ink only provides what is necessary while also giving you powerful vector logo design technology provided by no one else, in a responsive interface that can be used on a mobile phone, tablet, or desktop. On top of that! you can save your work in the cloud and access all your designs from anywhere on any device.

Begin by going to https://vectorink.io/app to access the app or install the Android app via Google Play

Once you are in the app, Click on “New Design” to open the canvas.

Once in the canvas, select the default document preset.

Then click the text icon in the toolbar to open the text window.

In the text window, scroll threw the fonts until you find CONSTANTINE_BOLD and select it.

Next click into the TEXT box and type SJ and click the Save button at the bottom of the window.

Next, select the SJ text and click on the top right transform handle so there is only one left (that way we can scale up evenly without stretching the text).

Open the text control panel on the left and select “TEXT TO PATH” to convert the text object to a vector path object. This will allow you to edit the points and curves of the text.

At this point, the “SJ” path is united into one path, so what we need to do is separate the “SJ” paths so we can place the “J” on top of the “S”. So with the “SJ” still selected, select the Point Tool in the toolbar.

Next, open the path control panel on the right and select “SEPARATE”. This will separate the letters but it also removes the fill color so…

Open the fill color panel using the round button second to top right in the nav bar and drag the alpha slider all the way to the right to re-apply its color.

Next, activate the Selection Tool.

Then press and drag to highlight both letters.

Then, with both letters selected, activate the Path Builder Tool.

Then activate Join Mode (pencil icon) so that we can manually select the paths we want.

From there, drag your mouse over the three paths show above.

Then open the Path Builder Tool control panel and select the “Result” button to open the Path Builder results menu.

Next, select “Replace None” so that way the “S” and “J” remain on the canvas while the new paths get added.

Now, activate the Selection Tool to apply the new paths.

At this point, the three new paths are united, so we’ll need to separate them like we did with the “SJ”.
So from there, with the three new paths selected, activate the Point Tool, open the path control panel, and click “SEPARATE”.

Next, open the Stroke Color panel and drag the alpha slide all the way to the right, and drag the color all the way to white in the color wheel.

From there, open the stroke control panel, and set the stroke width to 6.

Now this is where it gets a little tricky… We’re going to want to move each of the new lines down a bit so that they align with the bottom of the “S” curve.

So move the top line down to align with the bottom of the top of the “S” curve and scale the line up a bit so the ends of the lines are not visible.

Move the middle line down to align with the curve of the “S” and scale it up as well.

Perform the same with the bottom line.

Next we need to convert all three lines strokes to paths. So once all lines are aligned properly, highlight all three lines.

Then open the stroke control panel and select “STROKE TO PATH” to convert the strokes of the three lines to paths.

Next we want to unite both the “S” and “J” into one path. Activate Multi Select mode by selecting the hand icon at the bottom of the screen and select both the “J” and “S”.

From there, open the boolean control panel and select “UNITE”.

Once united, the “SJ” path will get pushed to the front of everything, so we’ll need to send them back behind the three paths. So press the “Send to Back” icon at the top of the window.

Now, with the “SJ” behind the three lines, highlight everything on the canvas…

Open the boolean control panel again and select “SUBTRACT” to cut the three lines into the “SJ” so that they are all one path.

From here you can clean up some of the mess from the lines not overlapping perfectly.

Using the Point Tool select any points that need to be removed and click the trash icon at the bottom of the screen.

You can double tap on a point if it needs smoothing.

You can also drag points around if it needs adjusting.

And there you have it!

That will conclude this tutorial. In case something wasn’t clear in this tutorial, check out the video tutorial up top where I walk through each step and explain what I’m doing in detail.

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Chow!